Amazon and E-commerce Sponsored Ads
At Onwesite, we help eCommerce brands grow their visibility, sales, and profitability through expertly managed Amazon and multi-channel sponsored ad campaigns.
Our approach combines data analytics, creative optimization, and continuous performance tracking — ensuring your products reach the right audience at the right time.
Sponsored Product Ads Management
- Targeted campaigns for top-performing and long-tail keywords.
- Bid optimization to balance visibility and cost-efficiency.
- A/B testing for ad placement and creative performance.
- Continuous refinement using Amazon PPC data analytics.
- Product-level profitability tracking and scaling.
Sponsored Brand Ads (Headline Search Ads)
- Custom banner creatives with brand logo and product lineup.
- Keyword targeting to capture branded and category-level searches.
- Optimized landing pages for better conversion flow.
- Performance monitoring via brand impression share and CTR.
- Integration with store branding for cohesive ad experience.
Sponsored Display Ads
- Audience targeting based on shopping behavior and product views.
- Retargeting campaigns for abandoned product views or carts.
- Custom creative design for product awareness.
- Real-time monitoring and bid adjustments.
- Integration with cross-channel retargeting (Meta, Google).
Keyword Research & Targeting Strategy
- Deep keyword research using advanced PPC tools.
- Segmentation by product type, category, and competition level.
- Negative keyword filtering to reduce wasted spend.
- Competitor keyword analysis for market positioning.
- Ongoing keyword performance optimization.
Campaign Structure & Optimization
- Custom campaign hierarchies (manual & automatic campaigns).
- Product grouping for focused ad sets and bidding control.
- Daily and weekly optimization (bids, placements, budgets).
- Advanced reporting and performance benchmarking.
- Data-backed scaling for winning campaigns.
Creative & Listing Optimization
- A/B testing of images, titles, and bullet points.
- Optimized product detail pages for higher conversion rate.
- Enhanced Brand Content (EBC) or A+ Page development.
- SEO-rich copywriting aligned with PPC keywords.
- Consistent brand tone across ads and listings.
Performance Tracking & Analytics
- KPI monitoring (CTR, CPC, Conversion Rate, ACoS, ROAS).
- Weekly performance reviews and recommendations.
- Dashboards for real-time data visibility.
- Trend analysis for seasonal optimization.
- Continuous improvement through data insights.
Multi-Channel Sponsored Ads (Beyond Amazon)
- Sponsored ad management for platforms like Walmart, eBay, Etsy, and Google Shopping.
- Cross-channel synchronization and budget allocation.
- Remarketing strategy for traffic recapture.
- Channel-specific performance optimization.
- Unified analytics for multi-platform ROI tracking.
